The launch of MOTOTRBO digital radios has created a significant turn-around in the market, particularly in the perceived value of communication equipment. Over the last number of years analogue radios have been getting cheaper but with less functionality. The launch of MOTOTRBO with the recognised DMR standard, which uses TDMA technology, has completely changed that. Radio is no longer just a tool for simply transmitting voice communication; it is now a complete business end-to-end solution for voice and data that can be tailored to an individual’s business needs by the addition of a Software Application. Airsys see these software applications as the perfect value-added functionality, ideal for transforming a business’ communication requirements and therefore migrating their radio needs to digital.
MOTOTRBO now accounts for 40% of all Motorola radio sales in the UK and Ireland. By selling MOTOTRBO with the SafeDispatch application along with your own value-added services, Dealers can earn the same gross margin (contribution) they would achieve from selling 6 x the value of analogue CP040 radios. As salaries rise and businesses become more cost-conscious, it is vital we use our labour resources as effectively as possible, so why waste time and money selling 6 analogue boxes when you can sell 1 digital solution for the same return. By selling the integrated services and applications that truly get the best from MOTOTRBO your business can significantly increase its revenue with no extra work or resource required.
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